2025 Summer Women's Fashion Color Trends

Soft Neutrals

1. Sage Green: Sage is predicted to be the new foundational hue for spring/summer 2025, widely used in outerwear, suits, and activewear. "We have a lot of beige, a lot of ivory, a lot of tan, and now sage is a new base color," said Nomie Voyer of Heuritech. Heuritech anticipates a 10% increase in the appearance of sage green clothing on Instagram from July to September 2025 compared to the same period in 2024, particularly among forward-thinking consumers aged 16 to 25 in the EU.

2. Lemon Yellow and Butter: In spring/summer 2025, yellow will be another key color, especially in lemon and butter tones. Marci of EDITED stated, "Following the Barbie pink craze of 2023 and a season dominated by red tones, EDITED predicts a shift to softer color palettes for spring/summer 2025." Yellow will be adopted by a wide range of consumers in spring/summer 2025. Heuritech data indicates a 5% increase in the popularity of yellow among consumers aged 16 to 45 in the EU and the US during spring/summer 2025 compared to the same period in 2024.

3. Pale Blue and Lavender: These colors will be popular in romantic and bohemian styles, adding a refreshing and tranquil atmosphere to the summer.

Bold and Bright Colors

1. Cherry and Metallic Tones: Cherry and metallic tones (silver, gold, copper) will appear in various garments, adding a touch of luxury and vitality to summer attire.

2. Brown Tones: Brown tones, ranging from earthy tones to cocoa, will be widely popular, adding a natural and warm element to summer clothing.

Pattern Design

1. Geometric Patterns: Geometric patterns will continue to be popular, adding a modern and minimalist aesthetic to summer attire.

2. Camouflage Patterns: Camouflage patterns will rise in street style, adding a touch of personality and uniqueness to summer clothing.

3. Animal Prints: Animal prints will continue to be popular, especially on shoes and accessories. The "leopard print" search volume on Lyst has surged by 91% in the past month, driven by brands like Ganni, whose leopard print items have seen a 24% increase in search volume.

2025 Summer Women's Fashion Style and Material Trends

Major Style Trends

1. Bubble Skirts: Evolving from core, bubble skirts will be in full swing in 2025. EDITED market data shows a 233% increase in the arrival volume of bubble skirts and dresses in spring/summer 2024 compared to 2023, with dresses accounting for the majority at 61%. Marci stated, "Although this trend is still in the early adoption stage, consumers have already shown receptivity, as more than half of the new SKUs are sold out."

2. Ruffle Designs: Widely used in dresses and tops.

3. Loose Fits: Loose knits and wide-leg pants offer comfort and will be a popular choice for summer 2025.

4. Crop Tops: Continue to be a popular style for summer.

5. Oversized Designs: Featured in various garments, adding a relaxed and casual feel to summer attire.

Material Trends

1. Suede: Popular in suits, short jackets, and coordinated with Bermuda shorts or mini skirts. The search volume for "suede" has increased by 263% in the past month, with "suede bags" seeing a 175% increase. & Other Stories' suede tote bag is particularly popular among high-street brands, with a 528% increase in search volume week over week, followed by Prada, with a 281% increase in search volume for "Prada suede bag".

2. Leather: Leather will continue to be popular, especially in shoes and accessories.

3. Transparent Materials: Provide a lightweight feel, suitable for summer wear.

4. Sustainable Materials: With increasing consumer demand for sustainable fashion, environmentally friendly materials such as organic cotton, recycled polyester, and plant-based leather will be widely used in the spring/summer 2025 collections.

2025 Summer Women's Footwear Trends

Color Trends

1. Cherry, Metallic (Silver, Gold, Copper), Brown, Transparent: These colors will be popular in women's footwear for summer 2025 in the US. Cherry and metallic tones will add a touch of luxury and vitality to summer shoes, while brown and transparent colors will add a natural and refreshing feel.

2. Sand, Beige and Other Neutral Colors: These neutral colors will be widely used in summer shoes, providing versatile options for consumers to meet the needs of different occasions.

Style Trends

1. Animal Print Flats: Animal print flats will be popular in women's footwear for summer 2025 in the US. Animal prints will add a touch of personality and uniqueness to flats, making them a popular choice for summer shoes.

2. Kitten Heels: Kitten heels will be popular in women's footwear for summer 2025 in the US. Kitten heels, with their comfort and style, will be a popular choice for summer shoes.

3. Fold-Down Boot Design: Fold-down boot designs will be popular in women's footwear for summer 2025 in the US. The fold-down design will add a touch of innovation and functionality to boots, meeting consumers' dual needs for fashion and practicality.

4. Flip-Flops: Flip-flops will be popular in women's footwear for summer 2025 in the US. Flip-flops, with their comfort and simplicity, will be a popular choice for summer shoes.

5. Peep-Toe Shoes: Peep-toe shoes will be popular in women's footwear for summer 2025 in the US. Peep-toe shoes, with their stylish and breathable features, will be a popular choice for summer shoes.

6. Wedge Shoes: Wedge shoes will be popular in women's footwear for summer 2025 in the US. Wedge shoes, with their natural and retro characteristics, will be a popular choice for summer shoes.

7. Strappy Sandals: Strappy sandals will be popular in women's footwear for summer 2025 in the US. The strappy design will add a touch of style and uniqueness to sandals, meeting consumers' pursuit of personalization.

Material Trends

1. Lightweight Materials: Lightweight materials will be widely used in women's footwear for summer 2025 in the US. The silhouette of shoes in spring and summer 2025 began to be designed in a flat direction, and thin-soled shoes have once again entered the public eye. Compared with the钝 force sensation of thick-soled father shoes, thin-soled shoes provide a lighter and more comfortable wearing experience.

2. Natural Materials: Natural materials such as leather and rattan will be widely used in women's footwear for summer 2025 in the US. Natural materials will add a touch of nature and environmental friendliness to shoes, meeting consumers' demand for sustainable fashion.

3. Innovative Materials: Innovative materials such as transparent materials and metallic textures will be widely used in women's footwear for summer 2025 in the US. Transparent materials and metallic textures will add a touch of fashion and avant-garde to shoes, meeting consumers' pursuit of personalization.

Color Trend Summary

1. Soft Neutrals: Sage green, lemon yellow, butter, pale blue, and lavender will be popular in summer 2025, adding a refreshing and tranquil atmosphere to summer attire.

2. Bold and Bright Colors: Cherry, metallic tones, and brown tones will be popular in summer 2025, adding a touch of luxury and vitality to summer clothing.

3. Pattern Design: Geometric patterns, camouflage patterns, and animal prints will be popular in summer 2025, adding a modern and personalized feel to summer attire.

Style and Material Trend Summary

1. Major Style Trends: Bubble skirts, ruffle designs, loose fits, crop tops, and oversized designs will be popular in summer 2025, adding a touch of fashion and comfort to summer attire.

2. Major Material Trends: Suede, leather, transparent materials, and sustainable materials will be popular in summer 2025, adding a touch of texture and environmental friendliness to summer clothing.

Women's Footwear Trend Summary

1. Color Trends: Cherry, metallic, brown, transparent, sand, beige, and other colors will be popular in women's footwear for summer 2025.

2. Style Trends: Animal print flats, kitten heels, fold-down boot designs, flip-flops, peep-toe shoes, wedge shoes, and strappy sandals will be popular in women's footwear for summer 2025.

3. Material Trends: Lightweight materials, natural materials, and innovative materials will be popular in women's footwear for summer 2025.